block case study

5 months: from ideation to a full PropTech platform

Block has raised $20M in follow-on rounds from several VCs including NEA, Lerer Hippeau, Comcast Ventures, Firstminute Capital and Obvious Ventures.
Block Case Study
01
Project's origin
United States
02
Industry
Home renovation
PropTech
03
Team
1 Back-end Developer
1 Front-end Developer
1 Quality Assurance Specialist
1 DevOps Manager
04
Tech stack
React Native
Node.js
AWS
CircleCI
Terraform
Docker
Contentful
05
Deliverables
Web Application MVP
IT Consulting

about Block

Transforming home renovation by making it a product
Block simplifies the chaos and costs of construction by bringing design, sourcing, and management all under one roof.
About Block
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Challenge

Cover-to-cover product development

Considering the startup nature of Block Renovation's, the company needed to quickly ship a fully functional product to discover their Product Market Fit, on a tight schedule. 

Finding an eligible developer for a startup in New York borders on the miraculous. This could stand for a major setback, critical for the project.
Discovery

Solution

Building Block engineering muscle

We supported Block with the team eligible for the task, consisting of Front-end and Back-end developers, Quality Assurance specialist, DevOps manager along with significant involvement from our C-level.

To assure the quality, the team went to the Block's HQ in the USA to better understand the product and get a broader view of the business.

After delivering the MVP, we made sure the Block's in-house team had all the necessary tools and muscle to move on with the project on their own, still fuelling them with professional services consulting. This included a transfer of our lead developer to Block's team to help them grow further.
Smooth integration

Results

Web application MVP
The key outcome of this partnership was delivering the MVP on a short schedule. 
Invaluable market feedback
With the release of MVP came the first feedback from the market and the users loved Block.
Raising subsequent round of investing
Block has raised a Series A round for $14,9M
$1M earned in the first 3 months
Apart from a successful series rising, Block also proved to have a revenue-generating business model.
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